“Could you get into the six figures? Sure,” Cohen said. “It’s generally not quite that outrageous but it’s generally in the $30,000–$80,000 range.” I privately noted that a set of veneers could cost me a year’s salary.
A patient earlier that day had balked at the price: “That’s more than the art hanging in my house that I bought when I felt like I made it!” he told Cohen, as relayed to me. Cohen replied: “Do you use that piece of art every second of your life? You do your teeth.”
Cohen elaborated to me, “There is no article of clothing, there is no piece of jewelry, fashion accessory, no art on the wall that you’re going to get as much value out of as your smile,” later adding, “It’s the brightest thing on your face.”
Los Angeles attracts dreamers. They’re usually aspiring actors—but very occasionally, they’re also dentists. Cohen