Afraid of going to the dentist? Does the thought of getting a root canal fill your heart with dread? If so, you’re not alone. Even though the American Dental Association recommends that some people visit the dentist multiple times a year, only half of adults in the U.S. do. One of the main reasons cited for this failure? Fear.
Tend, a new dentistry startup hoping to inject life into an old-fashioned industry, aims to reduce that fear. On October 1st, the company announced that it raised a $37 million Series B round that will help it make going to the dentist a positive, maybe even fun, experience.
“[Dentistry] is just outdated and a bit broken, and I think we’ve all lived it,” says John Lyman, a partner at GV. “[Tend] has a different approach.” GV led the round alongside investors Tiger Global and Good